http://www.baselinemag-digital.com/baselinemag Baseline, Driving Business Success With Technology, is dedicated to helping business and technology managers and executives work together to achieve their business and IT goals, improve the ROI on their technology investments, and, ultimately, have a positive impact on business performance and the bottom line. The magazine provides a community in which managers and executives - whether in IT or a line of business - share their experiences on the front lines of enterprise technology. Their real-life IT implementations and knowledgeable business advice help their peers in other enterprises use technology to achieve organizational objectives. The articles also provide valuable information on technology trends - such as cloud computing, mobility and social media - that drive business success. en-us Tue, 31 Jan 2012 00:00:00 GMT 720 28 http://www.baselinemag-digital.com/baselinemag http://b-cdn.dashdigital.com/baselinemag/include/icons/navbar_logo.gif?lm=1329181680000 http://www.baselinemag-digital.com/baselinemag/201202 http://www.baselinemag-digital.com/baselinemag/201202        Contents
    COVER STORY: MOBILE STRATEGY
        MOBILITY TRANSFORMS THE CUSTOMER RELATIONSHIP
    VERTICAL VIEW: FEDERAL GOVERNMENT
        FEDS SEARCH FOR EFFICIENCY
    FEATURE: BUSINESS ANALYTICS
        TAKING ANALYTICS FOR A TEST DRIVE
    BOTTOM LINE: BUSINESS PROCESS MANAGEMENT
        BMP: KEEPING PACE WITH BUSINESS CHANGES
    JOB SITE: ACCENTURE: BUSINESS-IT TRANSFORMATION
        INVESTING IN TECHNOLOGY: TWEAK OR TRASH?
    GAMEPLAN
        MAINFRAME MIGRATION SAVES DOLLARS AND LIVES
        PROTECT INTELLECTUAL PROPERTY AND TRADE SECRETS
        INNOVATIVE TECH HELPS COMPANY GROW GLOBALLY
        PROTECTING AN ONLINE BUSINESS INVESTMENT
        IT CONSIDERATIONS WHEN AN EMPLOYEE LEAVES
        MORAL LEADERSHIP BY EXAMPLE
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

]]> Tue, 31 Jan 2012 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/201201 http://www.baselinemag-digital.com/baselinemag/201201        Contents
    Cover Story: Big Data
        Big Data Unlocks Business Value
    Bottom Line: Virtualization
        Leveraging Virtualization's Business Value
    Vertical View: Health Care
        Hospitals Make Healthy It Investments
    Job Site: Marriott
        Brand Management: How Marriott Got Marketing Right
    Gameplan
        Transform It to Transform the Business
        Defending Your Firm Against Cyber-Attacks
        Data Integration Enables Cloud Success
        Integrating Contingent Workers
        Social Media: Frontier for Employee Disputes
        Building a Better Website
    Out of Scope
        The Phun of Physics in the Phuture
        Reflections in a Sunglassed Eye
    Opinion
        Starting Point
        Perspectives

]]> Sat, 7 Jan 2012 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20111112 http://www.baselinemag-digital.com/baselinemag/20111112        Contents
    Cover Story
        Exclusive Research: 2012 Top 10 Business Trends
    Vertical View
        Banking on Technology
    Change Management
        Big Business Change, Big Tech Opportunity
    Innovation
        Living in the Innovation Age
    Job Site: Bertucci's
        Bertucci's IT Menu is Secure and Compliant
    TechKnow
        Taming the Wild, Wild Mobile World
    Gameplan
        Five Steps for Effective IT Policy Management
        Is Watson Technology Practical for Business?
        Removing "Gut Feel" from Hiring Decisions
        Building an E-Discovery Center of Excellence
        Six Qualities of a World-Class CTO
        Finding Personal Innovation: 11 Practical Ideas
        The Race for Technology Pros Has Begun
        Five Steps to Lower Information Overload
    Out of Scope
    Opinion
        Starting Point
        Perspectives

]]> Tue, 29 Nov 2011 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20110910 http://www.baselinemag-digital.com/baselinemag/20110910        Contents
    Cover Story
        Governance, Risk and Compliance: Navigating the GRC Maze
    Innovation
        Data Centers: Extreme Makeover for Data Centers
    Techknow
        Look Out: The Cloud is Getting SaaS-Y!
    Tablets
        Tablets Go Corporate
    Cloud Computing
        Cloud Standards and Remedies
    Job Site: Hilton Worldwide
        Hilton Books IT Partners for Long Stay
    Job Site: Western & Southern
        App Development Cuts Costs, Ensures Compliance
    Gameplan
        Clouds Help Companies Grow
        Perfecting the IT–Business Partnership
        Rebuilding Trust in the Workplace
        Creating an Integrated Multichannel Strategy
        Doing Business in the Thank-You Economy
        Challenges to Governing Remote Information
        Mitigating Risk in Your New Position
    Out of Scope
    Opinion
        Starting Point
        Perspectives

]]> Mon, 14 Nov 2011 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20110708 http://www.baselinemag-digital.com/baselinemag/20110708        Contents
    COVER STORY:BUSINESS INTELLIGENCE AND ANALYTICS
        RIDING THE INFORMATION WAVE
    VERTICAL VIEW: EDUCATION
        BALANCING ACT: ACCESS VS. SECURITY
    INNOVATION: THE VIRTUAL OFFICE
        WORKERS WITHOUT BORDERS
    TECHNOLOGY MANAGEMENT
        THE CIO IMPERATIVE: DO MORE, SPEND LESS
    GOVERNANCE
        A DATA GOVERNANCE PRIMER
    JOB SITE
        DATA CENTER UPGRADE EARNS HIGH MARKS AT CSU
    TECHKNOW
        HOW TO MANAGE YOUR SAN
    GAMEPLAN
        BUILDING TRUST IN THE IT ORGANIZATION
        MACY'S RAMPS UP ONLINE OPERATIONS
        BEST PRACTICES FOR A BUSINESS-FIRST APPROACH TO IT
        ARE YOU A PROGRESS-MAKING LEADER?
        FIVE WAYS TO CREATE SUCCESSFUL VIRTUAL TEAMS
        ANALYTICS HELP SAVE AN ENDANGERED SPECIES
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

]]> Wed, 10 Aug 2011 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20110102 http://www.baselinemag-digital.com/baselinemag/20110102        Contents
    COVER STORY: MOBILITY
        CAN IT MANAGE MOBILITY?
    INNOVATION: CUSTOMER EXPERIENCE
        9 CREATIVE WAYS TO ENHANCE THE CUSTOMER EXPERIENCE
    NETWORKING
        STRENGTHENING A NETWORK TO SAVE LIVES AND MONEY
    VERTICAL VIEW: MANUFACTURING
        TECH SHAPES MANUFACTURING'S FUTURE
    GAMEPLAN
        THE DEFENSIBLE C-SUITE
        ENTERPRISE IPv6 TRANSITION: THE TIME HAS COME
        WIKILEAKS: A WAKE-UP CALL FOR BUSINESS
        DOs AND DON'Ts OF PCI DSS COMPLIANCE
        A SMART METER APPROACH TO IT SPENDING
        DON'T LOSE YOUR TOP WOMEN EMPLOYEES
    WORKBOOK
        SHARED-SERVICES ORGANIZATIONS HELP REDUCE COMPLEXITY
    JOB SITE
        L'ORÉAL'S MANUFACTURING MAKEOVER
    TECHKNOW
        GETTING A HANDLE ON THE CLOUD
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

]]> Tue, 10 May 2011 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20110506 http://www.baselinemag-digital.com/baselinemag/20110506        Contents
    COVER STORY: EXCLUSIVE REPORT: CLOUD COMPUTING
        SPEEDING TO THE CLOUD
    VERTICAL VIEW: HEALTH CARE
        SEEKING HEALTHY SOLUTIONS
    INNOVATION: CYBER-SECURITY
        CYBER-ATTACKS SPUR INNOVATIVE SECURITY APPROACHES
    SOFTWARE AS A SERVICE
        INTEGRATING SAAS WITH LEGACY SYSTEMS
    WEB 2.0
        CARS.COM DRIVES PERFORMANCE
    JOB SITE
        DOLE USES IT TO DELIVER "FRESH" INFORMATION
    TECHKNOW
        CHOOSING THE RIGHT COLLABORATION TOOLS
    GAMEPLAN
        HIGH-PERFORMING IT GROUPS BEAT COMPETITORS
        FIXING THE BROKEN BUSINESS-TECHNOLOGY LINK
        A GUIDE TO THE IPV6 TRANSITION
        BACK TO THE MAINFRAME
        REGULATORY COMPLIANCE DRIVES ENCRYPTION
        JOINT IT-FACILITIES EFFORT CUTS ENERGY EXPENSES
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

]]> Tue, 10 May 2011 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20110304 http://www.baselinemag-digital.com/baselinemag/20110304        Contents
    COVER STORY: SOCIAL MEDIA
        HOW TO WIN WITH SOCIAL MEDIA
    INNOVATION: WEB 3.0
        WEB 3.0 FOR SMARTER BUSINESS
    VERTICAL VIEW: GOVERNMENT
        SMART SPENDING
    JOB SITE
        FINDING THE ANSWERS
    TECHKNOW
        7 WAYS SERVERS CAN ENERGIZE YOUR DATA CENTER
    BUSINESS SERVICES
        HOW TO ORGANIZE IT FOR EXCELLENT SERVICE
    CHANGE MANAGEMENT
        AN AGILE APPROACH TO CHANGE MANAGEMENT
    GAMEPLAN
        7 WAYS COMPANIES OVERSPENT ON IT
        DATA CENTER AND CLOUD BLUEPRINTS
        PMO LEADER? THIS IS YOUR MOMENT
        MANAGING GENERATION GAPS IN THE WORKPLACE
        HOW TO ENHANCE NETWORK ACCESS CONTROL
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

]]> Sun, 10 Apr 2011 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20100708 http://www.baselinemag-digital.com/baselinemag/20100708        Contents
    COVER STORY: ENERGY-EFFICIENT IT
        THE POWER OF GREEN
    IT MANAGEMENT
        CUTTING YOUR WAY TO INNOVATION
    CUSTOMER EXPERIENCE
        SUITING UP FOR CRM'S NEXT WAVE
    VERTICAL VIEW: BANKING AND FINANCE
        USING IT TO SLASH COSTS AND FUEL REVENUE
    TECH KNOW: VIRTUAL MEETINGS
        GETTING THE MOST OUT OF VIRTUAL MEETINGS
    GAMEPLAN
        MARRYING INNOVATION AND QUALITY
        GETTING AHEAD
        FOILING THE HACKERS
        MANAGING GENERATIONAL DIVERSITY
        CONSULTANTS CAN MAKE A DIFFERENCE
    WORKBOOK
        BUILDING A CULTURE OF RISK MANAGEMENT
    JOB SITE: DOCUMENT MANAGEMENT
        AN Rx FOR HEALTH CARE COMMUNICATIONS
    JOB SITE: NETWORK INFRASTRUCTURE
        BUILDING A 21ST CENTURY NETWORK
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

]]> Fri, 10 Dec 2010 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20100910 http://www.baselinemag-digital.com/baselinemag/20100910        Contents
    COVER STORY: WEB 2.0 SECURITY
        WEAVING A WEB 2.0 SECURITY STRATEGY
    VIRTUALIZED STORAGE
        STORAGE SOLUTION CONTROLS DATA FLOOD
    CLOUD COMPUTING
        STANDARDS FOR A BETTER CLOUD
    VERTICAL VIEW: RETAIL AND DISTRIBUTION
        BUILDING A POSITIVE CUSTOMER EXPERIENCE
    IT-BUSINESS ALIGNMENT
        IT MUST UNDERSTAND BUSINESS
    GAMEPLAN
        HOW WEB 3.0 CAN TURN THE ECONOMY AROUND
        HOW SAFE IS THE CLOUD?
        PRODUCTIVE AGITATION: SHAKING UP IT
        TOP IT MISTAKES
        FUNCTIONAL MISALIGNMENT
        AGILITY: Rx FOR PROJECT SUCCESS
    WORKBOOK
        SERVICE DELIVERY OPTIMIZATION
    JOB SITE
        OPTIMIZING A GLOBAL PRINT ENVIRONMENT
        TAMING THE COMPLIANCE BEAST
    TECHKNOW
        IT'S TIME TO CONSIDER OPEN-SOURCE SOFTWARE
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

]]> Fri, 10 Dec 2010 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20101112 http://www.baselinemag-digital.com/baselinemag/20101112        Contents
    COVER STORY: 2011 TRENDS
        TOP 10 TECH TRENDS OF 2011
    VERTICAL VIEW: MEDIA AND ENTERTAINMENT
        SEEING THE BIG PICTURE
    SOCIAL NETWORKING
        NEW YORK LIFE GETS SOCIAL
    DATA STORAGE
        DEALING WITH A DATA DELUGE
    GAMEPLAN
        GETTING THE MOST FROM YOUR IT BUDGET
        REDUCING SOCIAL MEDIA RISKS
        GOING BEYOND TRADITIONAL ROI
        DEVELOPING A SOCIAL MEDIA POLICY
        WHY 70% OF ALL CHANGES FAIL
        INTERGENERATIONAL WORKPLACE CONFLICT
    WORKBOOK
        MANAGING BUSINESS CAPABILITIES WITHIN STRATEGIC ENTERPRISE ARCHITECTURE
    JOB SITE
        CLOSING THE BOOKS ON MANUAL ACCOUNTING PROCESSES
    TECHKNOW
        EIGHT WAYS TO ENSURE OUTSOURCING SUCCESS
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

]]> Fri, 10 Dec 2010 00:00:00 GMT http://www.baselinemag-digital.com/baselinemag/20100506 http://www.baselinemag-digital.com/baselinemag/20100506        Contents
    COVER STORY: EXCLUSIVE REPORT
        SHARING KNOWLEDGE IN THE CORPORATE HIVE
    VERTICAL VIEW: EDUCATION
        TEXTBOOK IT
    CLOUD COMPUTING
        CLOUDY, WITH A CHANCE OF SECURITY, RELIABILITY AND RESILIENCY
    SURVIVAL SKILLS
        HITTING CURVEBALLS
    TECHKNOW
        TAKING CONTROL OF IT CHANGES
    GAMEPLAN
        IMPROVE PERFORMANCE WITH TRIGGER POINTS
        DON'T GET LOST IN THE CLOUD
        YOU CAN'T WIN WITHOUT A PLAN
        INTELLIGENT BUILDING SYSTEMS
        BECOMING A MINDFUL LEADER
    WORKBOOK
        DRIVING COLLABORATIVE DECISION MAKING
    JOB SITE: WIRELESS INFRASTRUCTURE
        WILL THERE BE WIFI WITH THAT?
    JOB SITE: ENTERPRISE SECURITY
        INSULATION AGAINST CYBER-THREATS
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

]]> Tue, 1 Jun 2010 00:00:00 GMT