Baseline http://www.baselinemag-digital.com/baselinemag Baseline, Driving Business Success With Technology, is dedicated to helping business and technology managers and executives work together to achieve their business and IT goals, improve the ROI on their technology investments, and, ultimately, have a positive impact on business performance and the bottom line. The magazine provides a community in which managers and executives - whether in IT or a line of business - share their experiences on the front lines of enterprise technology. Their real-life IT implementations and knowledgeable business advice help their peers in other enterprises use technology to achieve organizational objectives. The articles also provide valuable information on technology trends - such as cloud computing, mobility and social media - that drive business success. en-us Fri, 10 Dec 2010 00:00:00 GMT 720 Baseline 28 http://www.baselinemag-digital.com/baselinemag http://b-cdn.dashdigital.com/baselinemag/include/icons/navbar_logo.gif?lm=1333783366000 July/August 2010 http://www.baselinemag-digital.com/baselinemag/20100708 http://www.baselinemag-digital.com/baselinemag/20100708 July/August 2010        Contents
    COVER STORY: ENERGY-EFFICIENT IT
        THE POWER OF GREEN
    IT MANAGEMENT
        CUTTING YOUR WAY TO INNOVATION
    CUSTOMER EXPERIENCE
        SUITING UP FOR CRM'S NEXT WAVE
    VERTICAL VIEW: BANKING AND FINANCE
        USING IT TO SLASH COSTS AND FUEL REVENUE
    TECH KNOW: VIRTUAL MEETINGS
        GETTING THE MOST OUT OF VIRTUAL MEETINGS
    GAMEPLAN
        MARRYING INNOVATION AND QUALITY
        GETTING AHEAD
        FOILING THE HACKERS
        MANAGING GENERATIONAL DIVERSITY
        CONSULTANTS CAN MAKE A DIFFERENCE
    WORKBOOK
        BUILDING A CULTURE OF RISK MANAGEMENT
    JOB SITE: DOCUMENT MANAGEMENT
        AN Rx FOR HEALTH CARE COMMUNICATIONS
    JOB SITE: NETWORK INFRASTRUCTURE
        BUILDING A 21ST CENTURY NETWORK
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

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Fri, 10 Dec 2010 00:00:00 GMT
September/October 2010 http://www.baselinemag-digital.com/baselinemag/20100910 http://www.baselinemag-digital.com/baselinemag/20100910 September/October 2010        Contents
    COVER STORY: WEB 2.0 SECURITY
        WEAVING A WEB 2.0 SECURITY STRATEGY
    VIRTUALIZED STORAGE
        STORAGE SOLUTION CONTROLS DATA FLOOD
    CLOUD COMPUTING
        STANDARDS FOR A BETTER CLOUD
    VERTICAL VIEW: RETAIL AND DISTRIBUTION
        BUILDING A POSITIVE CUSTOMER EXPERIENCE
    IT-BUSINESS ALIGNMENT
        IT MUST UNDERSTAND BUSINESS
    GAMEPLAN
        HOW WEB 3.0 CAN TURN THE ECONOMY AROUND
        HOW SAFE IS THE CLOUD?
        PRODUCTIVE AGITATION: SHAKING UP IT
        TOP IT MISTAKES
        FUNCTIONAL MISALIGNMENT
        AGILITY: Rx FOR PROJECT SUCCESS
    WORKBOOK
        SERVICE DELIVERY OPTIMIZATION
    JOB SITE
        OPTIMIZING A GLOBAL PRINT ENVIRONMENT
        TAMING THE COMPLIANCE BEAST
    TECHKNOW
        IT'S TIME TO CONSIDER OPEN-SOURCE SOFTWARE
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

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Fri, 10 Dec 2010 00:00:00 GMT
November/December 2010 http://www.baselinemag-digital.com/baselinemag/20101112 http://www.baselinemag-digital.com/baselinemag/20101112 November/December 2010        Contents
    COVER STORY: 2011 TRENDS
        TOP 10 TECH TRENDS OF 2011
    VERTICAL VIEW: MEDIA AND ENTERTAINMENT
        SEEING THE BIG PICTURE
    SOCIAL NETWORKING
        NEW YORK LIFE GETS SOCIAL
    DATA STORAGE
        DEALING WITH A DATA DELUGE
    GAMEPLAN
        GETTING THE MOST FROM YOUR IT BUDGET
        REDUCING SOCIAL MEDIA RISKS
        GOING BEYOND TRADITIONAL ROI
        DEVELOPING A SOCIAL MEDIA POLICY
        WHY 70% OF ALL CHANGES FAIL
        INTERGENERATIONAL WORKPLACE CONFLICT
    WORKBOOK
        MANAGING BUSINESS CAPABILITIES WITHIN STRATEGIC ENTERPRISE ARCHITECTURE
    JOB SITE
        CLOSING THE BOOKS ON MANUAL ACCOUNTING PROCESSES
    TECHKNOW
        EIGHT WAYS TO ENSURE OUTSOURCING SUCCESS
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

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Fri, 10 Dec 2010 00:00:00 GMT
May/June 2010 http://www.baselinemag-digital.com/baselinemag/20100506 http://www.baselinemag-digital.com/baselinemag/20100506 May/June 2010        Contents
    COVER STORY: EXCLUSIVE REPORT
        SHARING KNOWLEDGE IN THE CORPORATE HIVE
    VERTICAL VIEW: EDUCATION
        TEXTBOOK IT
    CLOUD COMPUTING
        CLOUDY, WITH A CHANCE OF SECURITY, RELIABILITY AND RESILIENCY
    SURVIVAL SKILLS
        HITTING CURVEBALLS
    TECHKNOW
        TAKING CONTROL OF IT CHANGES
    GAMEPLAN
        IMPROVE PERFORMANCE WITH TRIGGER POINTS
        DON'T GET LOST IN THE CLOUD
        YOU CAN'T WIN WITHOUT A PLAN
        INTELLIGENT BUILDING SYSTEMS
        BECOMING A MINDFUL LEADER
    WORKBOOK
        DRIVING COLLABORATIVE DECISION MAKING
    JOB SITE: WIRELESS INFRASTRUCTURE
        WILL THERE BE WIFI WITH THAT?
    JOB SITE: ENTERPRISE SECURITY
        INSULATION AGAINST CYBER-THREATS
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

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Tue, 1 Jun 2010 00:00:00 GMT
March/April 2010 http://www.baselinemag-digital.com/baselinemag/20100304 http://www.baselinemag-digital.com/baselinemag/20100304 March/April 2010        Contents
    Cover Story: NYC's IT Road Map
        Tech in the City
    Cloud Computing
        Cloudy Skies: Public Versus Private Option Still Up in the Air
    IT Investments
        Reconciling IT Spend with C-Suite Expectations
    Business Continuity
        Disaster-Proofing IT After Katrina
    Vertical View
        Health Care: A Healthy Tech Future
    Gameplan
        Meeting Security & Compliance Challenges
        Collaboration Spurs Performance
        Where's the Money?
        Improving Morale on a Budget
        Work-Life Lessons From Peter Drucker
        Leadership Practices That Drive Results
    Job Site
        Customer Service Management: Safeguarding the Customer Experience
        Data Integration and Security: Treating Password and Regulatory Pains
    Techknow
        Business Process Improvement: Getting Started with BPI
    Workbook
        Capturing Value from BPI
    Out of Scope
    Opinion
        Starting Point
        Perspectives

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Thu, 1 Apr 2010 00:00:00 GMT
January/February 2010 http://www.baselinemag-digital.com/baselinemag/20100102 http://www.baselinemag-digital.com/baselinemag/20100102 January/February 2010        Contents
    COVER STORY: INTELLIGENCE AND ANALYTICS
        OPTIMIZING YOUR ENTERPRISE
    CLOUD COMPUTING
        PRIVATE CLOUD NURTURES FARMING CO-OP
    ENTERPRISE RESOURCE PLANNING
        UNLOCKING THE VALUE OF ERP
    VERTICAL VIEW: GOVERNMENT
        TECH TOOLS FOR TOUGH TIMES
    GAMEPLAN
        WILL YOU HAVE THE RIGHT STAFF IN 2010?
        UNCOVERING THE TRUE IMPACT OF SaaS
        HOW TO USE SOCIAL MEDIA TO ACQUIRE STAFF
        CONTROLING YOUR LEGAL SPENDING
        COLLEGE CREATES 'GREEN' DATA CENTER PROGRAM
    JOB SITE: SECURITY
        DEFENDING DATA
    JOB SITE: DATA CENTER MAKEOVER
        BUILDING A DATA CENTER FOR THE FUTURE
    TECHKNOW: VIRTUAL DESKTOP INFRASTRUCTURE
        GETTING STARTED WITH VDI
    WORKBOOK
        SHAPING A TRANSFORMATION STRATEGY
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES

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Sat, 30 Jan 2010 00:00:00 GMT
December 2009 http://www.baselinemag-digital.com/baselinemag/200912 http://www.baselinemag-digital.com/baselinemag/200912 December 2009        Contents
    COVER STORY: 2010 TRENDS
        PIECING TOGETHER A STRATEGY
    VERTICAL VIEW: MANUFACTURING
        MAKING THE MOST OF TECHNOLOGY
    INTERVIEW: DIGITAL GOVERNMENT
        A DAY IN THE LIFE OF THE U.S. CTO
    SOCIAL MEDIA
        BUSINES GETS SOCIAL
    WORKBOOK
        THE EVOLUTION OF ORGANIZATIONAL PROCESS
    GAMEPLAN
        2,500 CIOs SPEAK OUT
        FOUR WAYS TO MANAGE THE RISKS OF SOCIAL MEDIA
        INTERVIEW: TALKING TECHNOLOGY
    JOB SITE: WEBSITE STRATEGIES
        ONLINE OVERHAUL
    TECHKNOW: E-MAIL ENCRYPTION
        MAKE E-MAIL ENCRYPTION EFFORTLESS
    OUT OF SCOPE
    OPINION
        STARTING POINT

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Mon, 30 Nov 2009 00:00:00 GMT
November 2009 http://www.baselinemag-digital.com/baselinemag/200911 http://www.baselinemag-digital.com/baselinemag/200911 November 2009        Contents
    COVER STORY
        MOBILITY: MINDING YOUR MOBILE ASSETS
    IT STRATEGY
        STRATEGY IS NOT ENOUGH
    VERTICAL VIEW: NONPROFIT ORGANIZATIONS
        TECHNOLOGY HELPS SAVE THE WORLD
    TECHKNOW
        WHAT'S THE BEST APPROACH TO BUSINESS CONTINUITY?
    WORKBOOK
        CREATING PARTNER PROCESSES THAT ENABLE AGILITY
    GAMEPLAN
        DEVELOPING MANAGERS FOR TEAM-DRIVEN SUCCESS
        CLEARING AWAY INFRASTRUCTURE MUCK
        PREPARING FOR HURRICANE ICANN
        DEVELOPING STRONG WORK RELATIONSHIPS
    JOB SITE: CORPORATE PORTAL
        THE VERDICT IS IN
    JOB SITE: FORECASTING AND FINANCIAL MANAGEMENT
        FINDING A CURE FOR FORECASTING PROBLEMS
    OUT OF SCOPE
    OPINION
        STARTING POINT
        PERSPECTIVES
    SMARTER TECHNOLOGY
        CONTENTS
        COVER STORY
            Is the Smart Grid a Dumb Idea?
        SMARTER TECH TIDBITS
        FIVE ON SOA
        EDITOR'S NOTE
        END NOTE

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Mon, 26 Oct 2009 00:00:00 GMT
October 2009 http://www.baselinemag-digital.com/baselinemag/200910 http://www.baselinemag-digital.com/baselinemag/200910 October 2009        Contents
    COVER STORY: BASELINE/BTM 500
        LIVING UP TO TECHNOLOGY'S PROMISE
    ANALYSIS
        THE VALUE OF CONVERGENCE
    AT&T
        A PHILOSOPHY OF PARTNERSHIP
    BOEING
        SUPPORTING A GLOBAL ENTERPRISE
    CISCO
        COLLABORATION IS KEY TO BUSINESS
    NEW YORK LIFE
        INSURING BUSINESS SUCCESS
    BASELINE/BTM 500
        TOP 100 COMPANIES
    GAMEPLAN
        TIPS FROM AN INTERIM CIO
        ALPHABET SOUP OF PROCESS FRAMEWORKS
        ENSURING IT'S SURVIVAL
        GIVING BEGINS IN THE OFFICE
    JOB SITE: AUTOMATED WORKFLOWS
        ONE-STOP SERVICE FOR CITIZENS
    TECHKNOW: E-DISCOVERY
        GETTING STARTED WITH E-DISCOVERY
    VERTICAL VIEW: LIFE SCIENCES
        LIFE SUPPORT
    OPINION
        STARTING POINT
        PERSPECTIVES
    SUPPLEMENT: SMARTER TECHNOLOGY
        CONTENTS
        COVER STORY: Cohesive Collaboration
        FEATURE
            Data Center Waste Watch
        FIVE ON COLLABORATION
        EDITOR'S NOTE
        END NOTE

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Sat, 26 Sep 2009 00:00:00 GMT
September 2009 http://www.baselinemag-digital.com/baselinemag/200909 http://www.baselinemag-digital.com/baselinemag/200909 September 2009        Contents
    Cover Story
        Document Management
            Do Your Documents Manage You?
    Quantum Computing
        The Quantum Advantage
    Baseline 500
        Joining Two Financial Giants
    Content Management
        Fighting and Winning the Paper Battle
    Vertical View
        Professional Services
            High-Touch Industry Turns to High Tech
    Gameplan
        Inspire Your Customers
        Keeping Employees Engaged
        Getting Your Money's Worth
        Do You Really Need a Blog?
        Green It Gains Priority Status
    Job Site
        Workload Automation
            Speeding Up Sales
    Techknow
        Voice Over Internet Protocol
            Mastering Your Voip Migration
    Workbook
        Building a Culture of Innovation
    Out of Scope
    Opinion
        Stating Point

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Fri, 28 Aug 2009 00:00:00 GMT
July/August 2009 http://www.baselinemag-digital.com/baselinemag/20090708 http://www.baselinemag-digital.com/baselinemag/20090708 July/August 2009        Contents
     COVER STORY: GOVERNANCE, RISK AND COMPLIANCE
        KEEPING A LID ON RISK
    VERTICAL VIEW: RETAIL AND DISTRIBUTION
        SMART SELLING
    TECH INNOVATION
        OUTPACING THE COMPETITION
    GAMEPLAN
         SIX WAYS TO PREPARE FOR A BETTER FUTURE
         UNLOCKING BUSINESS VALUE FROM IT
    JOB SITE
         E-GOVERNMENT AND SECURITY
            RIDING THE TECH WAVE
    BASELINE 500
         NCR REGISTERS GAINS THROUGH ANALYTICS
    TECHKNOW
         COLLABORATION
            COLLABORATING IN THE CLOUD
    WORKBOOK
        CREATING AN EFFECTIVE INVESTMENT PORTFOLIO
    OPINION
        STARTING POINT

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Mon, 27 Jul 2009 00:00:00 GMT
June 2009 http://www.baselinemag-digital.com/baselinemag/200906 http://www.baselinemag-digital.com/baselinemag/200906 June 2009        Contents
    Cover Story: Business-IT Transformation
        The Future of Flight
    XaaS
        The Cloud's the Limit: Anything as a Service
    IT Expense Management
        Chargeback Process Delivers for 1-800-Flowers.Com
    Vertical View: Banking and Finance
        Making Good IT Investments
    Gameplan
        Are You Looking for Job Security?
        Partnering for Outsourcing Success
        PM: Getting Your Team On Board
        Tips to Protect Your Data Center
    Workbook
        Business Requirements Should Drive Technology Investments
    Job Site: Virtualization
        Intelligent Infrastructure
    Techknow: Storage Virtualization
        Managing Virtual Storage on Your SAN
    Out of Scope
    Opinion
        Starting Point
        Tech Track

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Tue, 9 Jun 2009 00:00:00 GMT