COVER STORY
ENERGY-EFFICIENT IT
THE POWER OF GREEN
Green IT is going mainstream as an increasing number of
organizations realize the substantial benefits this technology offers. These include reducing energy consumption and
carbon emissions, saving money, satisfying ecology-aware
customers, improving a company’s image and being a conscientious citizen of the world. Read how the United Parcel
Service, Emerson Electric, Salt River Project, Google and
Tesco are improving their businesses with green power.
26 | CUSTOMER EXPERIENCE
SUITING UP FOR CRM’S NEXT WAVE
To prepare for a new wave of CRM, businesses must learn
from the mistakes and pitfalls of this technology’s early years
and align customer-focused efforts with corporate strategies.
28 | VERTICAL VIEW
22 | IT MANAGEMENT
BANKING AND FINANCE
USING IT TO SLASH COSTS AND FUEL REVENUE
Battered by the tough economy, banks and financial institutions are using technology to make better use of data as
a way to reduce operating costs and increase revenue.
CUTTING YOUR WAY TO INNOVATION
Faced with budget and personnel cuts, many enterprises are
finding it difficult to develop innovative solutions to business
and technology challenges. FCI doesn’t have that problem.
Over the past decade, this global manufacturer has taken
innovative approaches to delivering IT services and solutions
while living with yearly budget reductions.
36 | TECHKNOW
VIRTUAL MEETINGS
GETTING THE MOST OUT OF VIRTUAL MEETINGS
When managers evaluate video conferencing technologies,
they often are not aware of the best ways to plan and conduct productive meetings that cut across continents, time
zones and cultures. Here are seven guidelines to follow.
1. The QUANTIFIABLE GOALS—and schedule for achieving them—that
a company establishes when it undertakes an information technology
initiative. 2. THE STANDARD or expected LEVEL OF PERFORMANCE
associated with a given TECHNOLOGY initiative.
