11 | GAMEPLAN
11 | INSPIRE YOUR CUSTOMERS
Companies that have developed exceptional customer loyalty
will thrive despite the current economic turmoil, according to
noted author and consultant Jim Champy.
12 | KEEPING EMPLOYEES ENGAGED
As the economy improves and baby boomers retire, employees
will have more job choices, so keeping them engaged in their
work and their company will be crucial. Here’s how to motivate
workers and gain a competitive edge.
13 | GETTING YOUR MONEY’S WORTH
Learn 10 proven ways that can help ensure that you are
getting the most value for the money you spend with your
technology vendors.
14 | DO YOU REALLY NEED A BLOG?
Blogs are great tools for some businesses, but you need to
determine whether your company is one of them.
15 | GREEN IT GAINS PRIORITY STATUS
Global companies once viewed green IT as a wish-list item,
but many are now actively pursuing these initiatives.
36 | JOB SITE
WORKLOAD AUTOMATION
SPEEDING UP SALES
Global retailer Fossil deployed an ERP system and then
added a workload automation system to speed up orders.
Since then, sales have grown 52 percent, systems run more
efficiently, and customers and partners benefit.
38 | TECHKNOW
VOICE OVER INTERNET PROTOCOL
MASTERING YOUR VOIP MIGRATION
Getting your company ready for a telephone switch migration
is never easy. So ask yourself these five essential questions
before you decide on a VoIP system.
40 | WORKBOOK
BUILDING A CULTURE OF INNOVATION
Combining an innovation lab with a viral adoption strategy
is a powerful and effective way to drive results that boost
the bottom line.
42 | OUT OF SCOPE
This issue includes stories about NASA “pillownauts,” a
sporting app for smartphones and the price of corruption.
OPINION
10 | STARTING POINT
EILEEN FERETIC: Time to Rebuild
Employees and customers form the foundation on which a
company can rebuild its business.
28 E. 28TH ST., NEW YORK, NY, 10016
WWW.BASELINEMAG.COM
EDITORIAL
Eileen Feretic, Editor | 212.503.5625
eileen.feretic@ziffdavisenterprise.com
Stephen Veith, Vice President/Group Publisher | 212.503.5742
stephen.veith@ziffdavisenterprise.com
Edward Cone, Online Managing Editor | 336.378.2516
ed.cone@ziffdavisenterprise.com
Rick Dagley, Copy Chief
rick.dagley@ziffdavisenterprise.com
David Strom, Technology Writer
david@strom.com
Sam Greengard, Contributing Writer
sam@greengard.com
Steve Raia, Creative Director
steve.raia@ziffdavisenterprise.com
Michael Wirtz, Production Designer
michael.wirtz@ziffdavisenterprise.com
Walter Makarucha, Jr., Designer
walter.makarucha@ziffdavisenterprise.com
Michael DiCarlis, Production Manager
michael.dicarlis@ziffdavisenterprise.com
Ashley Daley, Video Producer
ashley.daley@ziffdavisenterprise.com
Alethea Yip, Senior Newsletter Editor
alethea.yip@ziffdavisenterprise.com
Contributing Writers
Corinne Bernstein, Jeffrey Bruckner, Jim Champy, Alex Fuss,
Eric Guckelberger, Luc Hatlestad, Andy Hess, Mary Beth Kush,
Dennis McCafferty, Tim Moran, Jean Van Rensselar, Bob Violino
ZIFF DAVIS ENTERPRISE CORPORATE
Steve Weitzner, Chief Executive Officer
Kevin Neary, Chief Financial Officer
Matthew Sweeney, President, Sales and Marketing
Dave Colford, Senior Vice President Sales
Carine Roman, Senior Vice President/
Finance & Online Operations
Peter Westerman, Senior Vice President/Audience Marketing
Josh Heitsenrether, Senior Vice President/
Integrated Marketing & Client Services
Jack Margo, Senior Vice President/Internet Operations
Stephen Veith, Vice President/Group Publisher
Eric Lundquist, Vice President/Editorial and Strategic Content
Thomas Matthews, Vice President, IT Services
Stephen Wellman, Director, Community and Content
Kelsey Voss, Circulation Director
Dorrett McDonald, Circulation Manager
Guy Currier, Research Director
Deirdre Kelly, Manager, Human Resources
