IF AN ORGANIZATION DEVELOPS AND maintains its content and documents effec- tively, the information contained therein
can save time and money, and may even generate revenue. If not handled properly, however,
content and documents can sap revenue and
productivity—and may lead to legal problems
when required documents can’t be found.
It’s no wonder, then, that many companies
seek innovative ways to manage their business documents and content. The enterprise
content-management market is now worth
more than $3.4 billion in revenue worldwide,
up from slightly more than $2.6 billion in 2006,
according to industry researcher Gartner.
Columbus, Ohio-based Grange Insurance
is one of the companies buying into these
solutions. With more than $1 billion in annual
revenue, the company was forced to deal with a
never-ending stream of paper documents as it
processed auto, home, life and farm policies for
thousands of customers. Grange needed a way
to make it easy for its network of independent
agents to quickly provide quotes and policies
to customers, and to process their claims and
answer their questions in a timely manner.
Today, the company is benefiting from its
investment in an IBM Enterprise Content
Management solution, which scans nearly
60,000 documents daily. Grange’s service
representatives can quickly access insurance