12 | TOPLINE
INNOVATE OR PERISH
Innovation is essential for both corporate survival and individual
success. Learn how to use it to help yourself and your company.
14 | QUESTIONING SOFTWARE'S USABILITY
Many software applications fall short of their potential because
of design flaws. Find out how you can rectify the situation.
42 | JOB SITE
PRODUCT INFORMATION MANAGEMENT
GOING FOR THE GOLD STANDARD
Premier Purchasing Partners streamlined its product information
management process to standardize disparate systems and data
sources, reduce costs and improve service to its partners.
46 | BASELINE 500
FLYING HIGH WITH SOCIAL NETWORKING
American Express Business Travel’s Business Travel ConneXion
lets the travel community share information via news, blogs,
RSS feeds, wikis, discussion boards, polls and a resource library.
FEATURED THIS MONTH
IT PROJECTS DONE WRONG
Bruce Webster, a
seasoned voice in
IT projects, gets
to the heart of
with some real-world advice.
He says you have
to be honest and vocal
in pointing out legitimate
risks to management, or else
your budget, team and clients are going to end up losing the
project battle. Being honest about issues up front can help win
clients’ trust and show your team that managing for success
begins with a smart, organized approach to risk mitigation.
48 | TECHKNOW
LAN HORROR STORIES
Do you have nightmares about your network? Then read these
real-life LAN horror stories and learn how to defend against
some common threats.
54 | WORKBOOK
MEASURING TECHNOLOGY ROI
ASSESSING THE BUSINESS
VALUE OF TECHNOLOGY
These eight tips can help you show a
relationship between technology investment and company performance.
INSIDE THE ENTERPRISE
SOCIAL MESSAGING EXPERIMENT
Baseline takes a close look at the origins of the Enterprise
Social Messaging Experiment (ESME)—an enterprise-level
social networking and micro-blogging collaboration application. With all the social networking
tools that live on the Internet,
like-minded application developers have come together to
build a more risk-averse, secure
and deeply collaborative social
network that can live behind
corporate firewalls. See how
like Twitter are influencing the
future of collaborative workplace applications.
10 | STARTING POINT
EILEEN FERETIC: Doing Their Part
What would our world be like without the people responsible
for today’s technology?
16 | TECH TRACK
MICHAEL VIZARD: IT Needs to Run Like a Business
Internal IT groups may need to adopt the tactics of third-party
53 | STROMINATOR
DAVID STROM: Favorite Networks-From-Hell Stories
You never know what’ll happen when you’re managing a network.
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