Baseline Magazine - November 2008

After selling it to Western Union, he became involved with several other startups before founding blogging site TechCrunch, a source of analysis on Silicon Valley and related technology happenings.

spent 25 years with NCR, where he rose to become CEO and drove the company to its most impressive profits.

Marc Benioff, Salesforce.com Marc Benioff founded Salesforce.com in 1999, with a vision of providing salesforce management applications on demand to businesses at any scale. Salesforce’s success has made Benioff one of the leading visionaries of the on-demand software movement.

Jonathan Paul Ive, Apple Computer Jonathan Paul Ive is senior vice president, Industrial Design, at Apple. He is the principal designer of the iMac, Powerbook G4, iPod and iPhone.

and then converted BackRub data into influence measurements. Page and Brin wrote the PageRank algorithm, which remains the core of Google’s proprietary technology. On leave from graduate school, the pair founded Google in 1998.

Jeffrey Bezos, Amazon.com
In 1994, Jeff Bezos founded online-book-
seller Amazon.com. Since then, Amazon
has grown into a company that exempli-
fies the e-commerce
paradigm: Its interests
extend well beyond
books and into durable
goods, a variety of
media, and diverse Web
and computing services.

Steve Jobs, Apple Computer The co-founder of Apple Computer, Steve Jobs, also founded NeXT Computer, creating the machine that hosted the world’s first Web site at CERN. When Apple acquired NeXT in 1997, Jobs returned to lead the company. Since then, he has made Apple one of the most profitable companies in the world,

Sam Palmisano, IBM After joining IBM in the late 1970s, Sam Palmisano, currently chairman, president and CEO, held positions of ascending importance, focusing on outsourcing and services. He became IBM’s CEO in 2002. Palmisano has been credited with shifting IBM’s focus away from hardware and software to a more profitable service orientation.

John Chambers,
Cisco Systems
John Chambers is
chairman and CEO
of Cisco Systems. He
joined Cisco in 1991 as
senior vice president,
after stints with Wang
and IBM. Named CEO in
1995, he presided over
the company’s stunning
growth from $1.2 billion
to more than $40 billion
in annual revenues.

Application
Performance
Management
Eric Schmidt, Google

Eric Schmidt began his career as an engineer at Bell Labs, Zilog and Xerox PARC. Later, at Sun Microsystems, he headed the initiative that created Java, eventually becoming CTO. In 1997, Schmidt was appointed CEO of Novell. He was recruited to lead Google in 2001 and now shares responsibilities with founders Page and Brin.

Manage the performance and availability of your business-critical web applications and SOA environments 24x7. So the customer experience is smooth, end to end.

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Larry Ellison, Oracle
In 1977, Larry Ellison
founded Oracle
under the name
Software Development
Laboratories. It was
renamed Relational
Software, and became
Oracle with the
release of the Oracle 2
Relational Database in
1980. Oracle is now one
of the largest suppliers of databases and
diverse business applications.

Jonathan Schwartz,
Sun Microsystems
Jonathan Schwartz
began his career as
a business analyst at
McKinsey, but changed
direction in 1987 when
he founded marketing
consultancy Lighthouse
Design. Sun purchased
Lighthouse in 1996,
and Schwartz became
director of product mar-
keting for JavaSoft. In
2004, he became presi-
dent and chief operating
officer, and, in 2006, he
replaced Scott McNealy
as CEO.

building its market share in personal computing and introducing the iPod and the iPhone.

Reid Hoffman, LinkedIn Reid Hoffman was the founder of SocialNet, one of the first social networks. In 2003, he founded LinkedIn, the largest business social network. Hoffman was CEO for four years before moving to his current position as chairman and president.

Ray Ozzie, Microsoft The creator of Lotus Notes, Ray Ozzie is now Microsoft’s chief software architect. He has articulated a go-forward strategy for Microsoft technology that aims to integrate and merge the company’s products onto the Internet in ambitious ways, including providing software as a service.

Jimmy Wales, Wikipedia Jimmy Wales co-founded the Wikipedia open-content encyclopedia in 2001, and shepherded its subsequent growth into one of the world’s most consulted sources of information. He is the president of Wikia, a privately owned free Web hosting service.

Michael Howard, Microsoft The author of many books on computer security, notably Writing Secure Code, Michael Howard is senior security program manager at Microsoft.

Larry Page, Sergey Brin, Google Larry Page and Sergey Brin met in the doctoral program at Stanford, where Page built the BackRub Web crawler

Mark Zuckerberg, Facebook While at Harvard, Mark Zuckerberg launched the social networking Web site Facebook with fellow students Andrew McCollum, Dustin Moskovitz and Chris Hughes. Now 24 and CEO of Facebook, he is one of the youngest of the new generation of Internet billionaires. 3