Baseline Magazine - June 2008

BASELINE | JUNE 2008 | ISSUE 085

O NLINE

WWW.BASELINEMAG.COM

FEATURED THIS MONTH

HOW TO BUILD A
PROFESSIONAL ONLINE PROFILE

They say you never get a second chance to make a first impres-
sion. So as human resources reps scan the ever-growing number
of profiles on Facebook, LinkedIn and other social networks for
insight into potential job candidates, it’s more critical than ever
to manage your online personas and present a balanced view.
Don’t let your personal and professional lives collide in a mashup
of contacts, images, interests and groups that does your career
more harm than good. Baseline walks you through it.

WHEN SHOULD YOU PULL
THE PLUG ON A
DYING PROJECT?
You’ve been working
your tail off on a high-
visibility project that was
supposed to be crucial to
the business, but circumstances
beyond your control are forcing
long delays, depleting budgets and
signaling doom for your professional
reputation. Is it time to advocate a
mercy killing? Field experts and certified project
managers explain how to measure the potential
benefits of ending a wounded-duck project and how
to identify the trigger points.

FEDERATED SOA: MAKING IT REAL

There’s plenty of buzz about the adoption of service-
oriented architecture in organizations of all sizes. But while
vendors and analysts tout the benefits of federated SOA—
service-oriented technology that can be used across an entire

technology infrastructure—research shows that most companies using the technology apply it only to one-off projects. SOA’s transparent dispersion across systems with centralized visibility and clear management policies is not easily attainable—at least not yet. Baseline delves into the data to determine just how quickly an organization can deploy federated SOA and how costly it is to make it a reality.

MOST POPULAR STORIES: APRIL

1. 10 Hottest IT Jobs in Demand

2. Inside IT Project Failure: Deadly Project Lust 3. IT Labor Shortage or Not, Gaps Remain 4. Bovine Intervention: USDA’s RFID Mess 5. Facebook, LinkedIn: Meet Human Resources 6. 8 Ways to Bridge the IT Skills Gap 7. How Google Works

8. Hot Dog: Franchising With Tech

9. Is There Really an IT Labor Shortage?

10. How to Get Real-Time Analytics From a Data Warehouse

NOW ONLINE

LEADERSHIP INSIGHT ARTICLES FROM THE BTM INSTITUTE The international, nonprofit BTM Institute is the first organization of its kind to bring together a select group from the academic, corporate, government and thought leadership communities as a multidisciplinary research think tank to address the long-standing need to manage business and technology together. For the latest articles from the BTM Institute archive, visit go.baselinemag.com/BTMI.